About Karina Gand · Tallinn
A website that brings the right person, and makes things easy for them.
Audience first.
Every site starts with strategy: who the audience is and what they need, so the right clients arrive.
Built for people.
Coursework in information architecture and UX research shapes how a site is structured and how easy it is to use.
Found from day one.
SEO is part of the build, not an afterthought. Structure, content and technical setup are done before the site goes live.
Made step by step.
Everything I work on goes through many rounds of revision. The final result is made of many components and accounts for every nuance at once.
I’m Karina Gand, a digital marketing and SEO specialist in Tallinn, Estonia. For three years I’ve been responsible for how websites perform: who finds them, why people stay, and what they do next. I studied through an international exchange between Indiana University and Haaga-Helia University of Applied Sciences.